同学你好，该知识点来自沪江网校《BEC商务英语初中高级 四项全能实战签约【全额奖学金班】》的课程，想要更系统的学习，欢迎进入课程学习。不仅可以和更多的同学一起学习，而且还有老师、助教随时的学习指导和知识点解答哦。

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助助罗列一下proposal的格式，并附上范文供同学参考：

格式：
Proposal concerning on .(题目)
Introduction:（简介,主要陈述问题）
Findings:（分析现况,给出简明原因之类）
Recommendations:（重点是这个部分,建议书就是给建议的．所以这部分要多写点,写饱满）
Conclusion:（套话结尾）

范文：
Proposal concerning on XXX
Introduction
This proposal sets out to examine options for the successful globalization of our ‘Borders’ brand.The initial market under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspects of the brand, namely our logo, the ‘Borders’ concept and finally, the product itself, ‘Borders’ wellington boots.

Findings
The following points summarise our key findings.

It was found that our existing logo, a pair of wellington boots encircled by the word ‘Borders’, is visual enough to be used in markets where English is not widely spoken.
Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors in different countries. This has serious implications for the benefits we wish to publicise. Although Danish farmers would be willing to purchase such a high quality, product, farmers in some countries would be unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.
Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market.

Conclusions
It was agreed that although the present logo and product are suitable for globalization as they stand, we propose that the ‘Borders’ concept be adapted for different markets.

Recommendations
We recommend that further studies be carried out into the marketing strategies best suited to different European regions.


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